“The community is very special to me because as a child I was very shy and reserved. Lilly Borges, 15, who posts videos of her argyle sweaters, classic architecture and Virginia Woolf novels under the Dark Academia tag also found Dark Academia on Tumblr when it was a much smaller community. “But it had a lot of gothic and classic aspects.” ![]() Instead, Dark Academia on Tumblr focused on dark photos and written posts about what books to read. “It was not the ‘Dark Academia’ that we know today,” Ms. Academia Instagram account, said she initially encountered the subculture on Tumblr in 2014. Ana Alsan, for example, a 21-year-old English literature and linguistics student in Brazil who runs the Dark. Though it’s unclear how and where, exactly, Dark Academia began, many users discovered it on Tumblr. ![]() The trend is an interesting remix from a broad range of eras, from the 18th century to the 1940s.” ![]() The 1992 murder mystery told in reverse deftly connects its characters and plot to the English suits, French cuffs, plaid shirts and tweed jackets that define them.Īccording to Natalie Black, director of Strategy + Insights at Hierarchy, and the founder of Culture x Curate, it is “The Secret History" that serves as a guide to transforming “the entire aesthetic into an actual lifestyle. It’s not unusual to see fans dressing up as their favorite book characters or posting vintage photos of novelist Donna Tartt, author of “The Secret History,” Dark Academia’s essential text. A typical post may involve teens showing off their argyle sweaters to classical tunes, followed by a series of photos of leather-bound books, handwritten notes, a page from “Wuthering Heights” and a shot of classic Greek architecture.
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